PRODUCT DESIGNER + LEADER

SARAH

STOCK

UX Manager at AIR MILES with 6+ years of experience, focusing on taking on complex systems and discovering ways to help users take confident actions through data-driven design.

001

I design with data and intention, where each decision traces back to a clear reason. I thrive in the collaborative space between design, product, and development. I am at my best when I am solving real issues impacting user's day to day.

002

Outside of work, I'm usually out on a trail run, deep in a movie podcast, or working my way through my new vegan Italian cookbook (with admittedly mixed results so far).

Process

Strategizing

Every project begins by understanding the landscape before opening Figma through interviewing stakeholders, synthesizing research, and aligning with Product on a clear vision. Every design decision has a clear reason behind it.

User research

Research is the backbone of the entire project, not just the beginning. From card sorting and usability testing to behavioural analysis in FullStory, I use qualitative and quantitative methods to ground decisions in how people actually behave.

UX & UI Design

I work across the full design stack, from IA and ireframing through to high-fidelity visuals and prototyping in Figma. I design with mobile in mind, build for accessibility, and ship iteratively.

Projects

OFFERS REDESIGN

A research-driven redesign of the core earning experience for a loyalty program with 9.7 million active collectors — validated all A/B test metric.

OFFER OPT-IN

Card Linked Offers are designed to be seamless — but a partner requirement threatened to change that. Rather than designing a new solution from scratch, I turned to our own behavioural data and found that collectors were already telling us exactly what they needed.